SMW

My blog posts for Social Media Week, which hosts two global conferences each year, working collaboratively with leading practitioners, industry professionals, content partners, brand partners, event hosts and local advisory boards to produce more than 2,000 events across 24 cities.

>>>  Articles:

Moderated by Peter Himler – President — Publicity Club of New York With Panelists: Anthony De Rosa — Social Media Editor, Thomson Reuters Craig Kanalley — Social Media Editor, NBC News Elizabeth Heron — Social Media Editor, The New York Times Jake Porway — Data Scientist, The New York Times Mat Yurow — Social Media Producer, Bloomberg News and BusinessWeek Steve Krakauer– Senior Digital Producer, CNN/U.S

>>>  Interviews:

Mike Hemingway has worked in communications and advertising for over 30 years.  Early in his career, he gained experience at two of London’s most famous Advertising Agencies: Collett Dickenson Pearce (CDP) and Boase Massimi Pollit (BMP). His award winning accounts included: Fosters, Wrangler, Cinzano, Barclay’s Bank, Martell Brandy and Hamlet.  Later, he catapulted Pantene to worldwide leadership in the hair care category, where it remains to this day. Then, the Mars Family asked Mike to create a seminar for Mars Associates and their agencies called: ”How to Create Award Winning Effective Advertising.” Mike ran this seminar in over 20 countries around the world.  At Ogilvy and Mather, he helped create the “Share Moments. Share Life” campaign, and led the team that created the Dove “Real Beauty” Campaign.  The latter is now the most awarded advertising work of the 21st century.

Luciano Quarta is one of the biggest experts of administrative law in Italy. On 9 January 2012, he was featured in the Italian newspaper, Italia Oggi, as the week’s “Avvocati Oggi” (Lawyers Today). Luciano focuses on governmental topics like public contracts, public network utilities, town and country planning law and especially energy law. He works with private companies and public administration authorities, either as an advisor or a litigator in the Italian Administrative Courts: Tribunale Amministrativo Regionale (TAR), Consiglio di Stato and public Arbitration Courts.  Luciano is a regular contributor to Italy’s specialized reviews on administrative law issues and has spoken at numerous international conferences on public contracts, public network utilities and town planning law. He is also an officer of the Italian Army Reserve. Every year, he dedicates time and expertise towards the NATO Corps and serves as a LEGAD (Legal Advisor).

Stephen Bates is the Director of Business Strategy for Oracle Public Sector, one of the largest technology companies in the world. In this role, he drives program capture to enlarge Oracle’s hardware and software footprint within DoD, Federal Civilian agencies, Canada, and both state and local.

Stephen Duncombe is an Associate Professor at the Gallatin School and the Department of Media, Culture and Communications of New York University where he teaches the history and politics of media. He is the author of Dream: Re-Imagining Progressive Politics in an Age of Fantasy and Notes From Underground: Zines and the Politics of Underground Culture; co-author of The Bobbed Haired Bandit: Crime and Celebrity in 1920s New York; editor of the Cultural Resistance Reader and co-editor of White Riot: Punk Rock and the Politics of Race.  He writes on the intersection of culture and politics for a range of scholarly and popular publications, from the cerebral The Nation, to the prurient Playboy.

Melissa Llarena has been coaching entry-level, mid-level and seasoned professionals for more than 10 years. In 2012, she decided to officially incorporate Career Outcomes Matter LLC (i.e., the firm), which is headquartered in Astoria, NY, and certified as a Minority Business Enterprise by the New York & New Jersey Minority Supplier Development Council, Inc. Her client base has included professionals across a variety of sectors who were ready to change roles, explore new sectors, or work in new countries to accelerate their careers. As coach, Melissa has often championed “least likely” candidates as best contenders for the exact stretch roles that changed their career paths.  Melissa earned an undergraduate psychology degree from NYU and an MBA from the Tuck School of Business at Dartmouth.

Nancy Slotnick has been featured on Oprah, the Today Show and numerous others as a relationship expert. She has a B.A. from Harvard in Psychological Anthropology, and she is a renowned Life Coach, specializing in dating, love and marriage issues.  In the late 90′s, Nancy founded the original dating-cafe, Drip, on the Upper West Side of Manhattan, and her most recent venture is a matchmaking site on Facebook called Matchmaker Café.

Justin Custer realized early on the importance of understanding different perspectives.  At university, Justin studied engineering and interned with French and German companies. His professional experiences fostered his interest in an international lifestyle. After graduating, he worked with Accenture for 5 years in 9 countries, helping global organizations solve complex problems. Often, these problems involved many languages, and resulted in complex, expensive workarounds.Now at 29, Justin has traveled to 35 countries and worked in 11 of them. He experienced the challenges of language barriers personally and has designed professional solutions such as ChatLingual.

Heather Backman is the Programming, Public Relations and Outreach Coordinator for Howe Library in Hanover, NH. She was hired by Howe in October 2010 and part of her job entails handling the library’s publicity and social media outreach activities. Prior to her arrival at Howe, she earned a B.A. and M.A. in English literature from Stanford University and a M.S. in Information from the University of Michigan.

Liel Leibovitz is a visiting assistant professor at NYU Steinhardt, primarily focusing on video game and interactive media research and theory. His studies in the ontology of electronic game play, ranges from representations of death and violence in video games to human-machine interaction, gaming and the construction of player subjectivity. A founding member of the NYU Faculty Council on Games, he also serves as a member of the advisory board of the New York chapter of the Digital Games Research Association.  His latest research, commissioned by Offerpop, a ‘next generation’ social media marketing company, finds that Social media outranks TV, newspaper and online advertising as source for consumers’ holiday buying decisions.  Mark Cooper is Co-Founder and CMO of Offerpop, a fan-marketing platform for Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real-time.

Amanda McCormick has been published in the Village Voice, the New York Observer, Heeb magazine, and the Bellevue Literary Review. She honed her writing and online media skills working for big brands like Miramax, Bertelsmann and Lifetime Television, but she is driven by a passion for grass-roots initiatives, entrepreneurs and those working on behalf of the public good (she teaches nonprofits how to bootstrap social media-rich websites on onehourwebsite.org).  She’s responsible for the Film Society of Lincoln Center’s first blog, as well as a blog with longer pieces covering social media trends and best practices, Social Media at Work.  She was the architect of the first co-branded web destination for New Directors/New Films, a copresentation of the Museum of Modern Art and The Film Society of Lincoln Center, which yielded the fest’s best-ever online ticket sales.

Andy Affleck is an alum of Dartmouth College. He is leading the development of an iOS/Android application for a startup called Ozmott and is also the author of Take Control of Podcasting on the Mac. He’s written numerous articles for TidBITS and is the proud father of an 11 year old.

Susan Halligan, the former Marketing Director of The New York Public Library (NYPL), established the first-ever marketing department for the 100-year-old institution, transitioning the library from traditional communication platforms to new media platforms.  The library’s “Don’t Close the Book” advocacy campaign was named by MarketingSherpa to the 2010 Viral and Social Media Hall of Fame.  Today, she is a Social Media Consultant based in New York working with cultural organizations such as The American Museum of Natural History, various non-profits, startups, and authors on social media strategies spanning channel selection, content marketing, employee activation, stream management, listening and measurement. As a multidisciplinary marketer, her specialty is integrating social media into traditional marketing and communications channels.

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